Cookie Policy

This website www.laboratoria.la and the application use a technology called “cookies”, identification technologies and/or similar automated data processing systems, in order to collect information about the use you make as a user of our website, application, email communications, advertisements and other online services (referred to collectively as the «Platform«).

The use of these technologies serves various purposes, among them: authenticating users, remembering preferences and settings, measuring content popularity, determining the user's location (when authorized by them), analyzing traffic and browsing trends, as well as generally understanding the behaviors and interests of those who interact with the Platform.

The purpose of this Cookie Policy is to inform you about the types of cookies we use, the purposes for which they are used, and the available options for the user to manage them.

By clicking the “Accept” button or any other enabled mechanism with an equivalent effect, the user consents to Laboratoria installing cookies on their device and, where applicable, processing the personal data collected through such technologies, in accordance with the provisions of this Cookie Policy and the corresponding Privacy Policy.

What are cookies?

Cookies are small text files that websites, applications, online media, and advertisements store in a browser or device, which are used to recognize that browser or device during and between visits to our Platform. Likewise, we use other technologies capable of identifying you or the devices you use.

For example, “pixel tags” or web beacons are pieces of code installed in (or executed by) a web page, application, or ad that can collect certain information about your device and browser, such as: device type, operating system, browser type and version, visited website, access time, referring website, IP address, advertising identifiers, and other similar information, including the text file (cookie) that uniquely identifies the device. Pixels allow third parties to set and read browser cookies from a domain they do not manage, and to collect information about visitors to that domain, generally with the authorization of the domain owner.

“Local storage” generally refers to other available spaces on a browser or device where websites, ads, or third parties can retain information (such as HTML5 local storage or browser cache).

Software development kits, or SDKs, serve functions similar to those of pixels and cookies, but operate in the context of mobile applications, where those technologies are not always functional. The primary developer of the application can install code snippets (SDKs) from their partners into the application, which allows those partners to collect information about the user's interaction with the application, as well as data relating to the user's device and network.

Third parties may send cookies to your device through the advertising displayed on the Platform. However, in such cases, the Platform will not allow those third parties to access the cookie information stored on the Platform itself.

Cookies used on this Platform

Below, we proceed to detail each cookie and its use:

_fbp: Facebook marketing and tracking cookie, used to store and track visits from the Platform, retained for 3 months.
ftc_post_view_*: FTC Cookie. 1-day duration
ftc_cookies_1: FTC cookie. Duration of 2 months.
ANID: Google cookie, These cookies are for advertising purposes of the Google Adwords service. They contain a uniquely generated random value that allows the Platform to distinguish browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. Duration of 1 year.
1P_JAR: Google uses this cookie to personalize ads based on personal interests. Duration of 1 month.
NID: It contains a unique ID that Google uses to remember your preferences and other information, such as your preferred language (for example, Spanish), the number of search results you want displayed per page (for example, 10 or 20), and whether you want Google's SafeSearch filter to be turned on or off. 6-month lifespan.
WordPress_sec_*: WordPress cookie, provides protection against hackers and stores account details. Duration of 15 days.
WordPress_logged_in_*: WordPress cookie, used to keep users logged in. Persistent temporality.
WordPress_test_cookie: WordPress cookie, check if cookies can be stored. No expiration time.

Our Platform automatically collects data through cookies and similar automated information processing mechanisms. Such data, of a temporary nature, is stored on your device for the purpose of recording the user's activity on the Platform, their browsing preferences, as well as information that allows us to identify potential operational issues and generate statistics regarding the areas of the Platform that are of the greatest interest to the user.

Additionally, the information collected may be used to detect unexpected errors during the user's session.

The specific purposes for which cookies and similar technologies are used are detailed below.

Technical cookies

These are essential cookies that we use to provide our services and that are strictly necessary for the proper functioning of the Platform, including to:

Recognizing when you sign up to use our services
Control data communication
Improve security
Prevent fraudulent activities

We also use cookies to understand how female users use our services so that we can improve them. We use cookies to carry out an analysis to improve the content of the Platform and to measure and understand the performance of our services.

Customization cookies

These cookies allow the user to customize certain features of the Platform's general options, such as defining the regional configuration or remembering the registered user.

Advertising cookies

In order to deliver ads that are as relevant as possible, Laboratoria collaborates with various service providers that facilitate the delivery of advertising across different devices and platforms to end users. For example, we work with social media advertising services to display ads tailored to the user's activity on Laboratoria's communication channels. Likewise, we may use service providers to present ads on mobile websites or applications, similarly to how it is done on a traditional website.

Similarly, we use cookies to provide ads tailored to the user's interests. In such cases, authorized third parties may also use cookies when the user interacts with the services of our Platform.

These third parties may include social networks and advertising companies that use cookies when delivering advertising content, both to display ads relevant to the user's interests and to measure the effectiveness of such campaigns.

Disabling or deleting cookies

The user has the right to decide whether or not to accept the use of cookies. However, it should be noted that these constitute an essential element for the proper functioning of our services, so in the event of rejecting or deleting them, the availability and functionality of the Platform could be affected.

Most web browsers are configured by default to accept cookies. However, the user can configure their browser to delete or reject them, following the instructions provided by the browser itself, usually available in the menus of “Help”o“Preferences”. Likewise, some third-party sites offer the possibility of rejecting their cookies directly through opt-out links, which are indicated in the table presented below.

For additional information about cookies, including how to view the ones installed on your device, as well as manage or delete them, you can consult: http://youradchoices.com/.

Mobile device users have controls built into the operating system that allow them to decide whether to accept cookies or whether to share their advertising identifier with Laboratoria or our advertising service providers. For more information on managing these options on mobile devices, you can visit: www.networkadvertising.org/mobile-choices.

To control or block certain ads in mobile apps, the user can download and use the app from DAA (Digital Advertising Alliance).

Although restricting or blocking cookies is not recommended, as this may affect the quality and functionality of the Platform and, consequently, the user experience, the user may at any time exercise their right to disable or delete cookies through their device or browser settings. These settings, which vary depending on the operating system used, allow for rejecting the installation of all or some cookies, as well as deleting them subsequently.

Changes to the cookie policy

This Cookie Policy may be modified or updated in the future. For this reason, it is recommended that each time the female user accesses the Platform, she consult this document again in order to stay informed regarding any changes or updates that may have been made.

Contact

In case of any questions, comments, or suggestions related to this Cookie Policy, the user may contact Laboratoria through the following email address: privacy@laboratoria.la